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we keep it 100% real.

Unburden yourself of complex diet fads and keep it simple with evidence-backed supplements, containing ingredients supported by 3 or more clinically proven research & quality requirements 20% more stringent than Singapore’s regulatory standards.

the secret to our success? staying ahead of the nutrition game.

AVALON® is always on the forefront of developing new, effective supplements that address evolving health needs and concerns. What can we say, we love a little "healthy" competition.

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AVALON®'s Purpose


Our Mission

To curate functional food that effectively keeps pace with the modern lifestyle.


Our Vision

Providing you, your family and everyone else with convenient access to wholesome nutrition.


Our Goal

To contribute to the overall well-being of our customers.

Our Founder's Story


Every hero needs a villain, and in this case, it was budget and time.

Born into a family of doctors, AVALON®’s founder, Doris Du, always understood the importance of nutrition for health. As much as she valued nutrition, fulfilling diverse nutritional needs in a dual income modern family with limited budget and time proved difficult.


Against all odds, a hero will rise.

The year was 2004, and Doris was pregnant at 39 with her second child. This is when she decided it was now or never to realise her passion to provide her family and everyone with convenient access to wholesome nutrition. Doris took the leap and quit her comfortable job as a GM of a successful TCM chain to start AVALON® on her life savings. Today, AVALON® is an acclaimed brand with over 80 awards, even managing to snag the Singapore Prestige Brand Award (SPBA) in 2018 and 2019.