Brand Story

Born into a family of doctors, AVALON®’s founder, Doris Du, always understood the importance of nutrition for health. As much as she valued nutrition, fulfilling diverse nutritional needs in a dual income modern family with limited budget and time proved difficult.

At 39 and pregnant with her second child, Doris decided it was now or never to realise her passion to provide her family and everyone with convenient access to wholesome nutrition. She took the leap and quit her comfortable job as a GM of a successful TCM chain to start AVALON® on her life savings.

Today, AVALON® is an acclaimed brand with over 80 awards, even managing to snag the Singapore Prestige Brand Award (SPBA) in 2018 & 2019. With quality and safety as core values, AVALON® only uses ingredients with 3 and more clinically proven research, and quality requirements 20% more stringent than SG’s regulatory standards. AVALON® is always on the forefront of innovating new products designed to help you get the nutrition you need to reach your fullest potential.

Let's take on this beauty and wellness journey together. Check out what we offer and talk to us here!